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About Author:
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Slogans: Creating and Using Them In Life, Career andBusiness Marketing Articles | August 21 Rick Barry Jersey , 2004
... is coming at us from all ... ... pace requires us to demand that we receive it fast ... in order to inch ahead of the game. This ... a new filing syste

Information is coming at us from all directions nowadays.
This pace requires us to demand that we receive it fast and
predigested in order to inch ahead of the game. This also
requires a new filing system method for storing the bites
and bytes.

In this article, we will go into greater details on:

* Why slogans are important in today?s society fast-pace
information systems.

* What is a slogan?

* Learn the six major types of slogans.

* The many uses for slogans.

* Seven ways to make slogans memorable.

First, lets create a clear definition for a slogan. A
slogan is a noun, usually repeated and persuasive that
creates a memorable catch phrase Mitch Richmond Jersey , motto, or jingle, that
expresses a particular aim or concept. A concept that you
want to stick in your audience?s mind like glue to paper.

Second, what makes a slogan memorable? Brevity is first in
line -- normally 10 words or less. Rhythm is the only
exception to brevity. Rhythm is easier to create if there
is an association to the receiver?s past -- like a
particular jingle on TV during their teen years for those
now in their 50s. I still hold one from a TV ad long ago Chris Mullin Jersey ,
"Winston tastes good like a cigarette should." And I never
smoked.

An additional method is through repetition or language
vividness. More on this later.

Third, what are the benefits for using slogans? Brevity, as
mentioned earlier, meets the requirements of today?s fast
pace. Slogans also influence decisions Latrell Sprewell Jersey , persuade, and add
credibility. Our brains are like filing cabinets. A slogan
makes it easier to file and pull when needed. For NLPers,
neuro-linguistic programming, slogans create anchors. When
people repeat the slogan Wilt Chamberlain Jersey , then consider it filed.

There are five major slogan types:

(1) A feature -- a uniqueness or difference between a
substance, product or object. Ex: "Write an ebook in 7
days."

(2) A benefit -- a result that someone receives. Remember,
this saves you [time or money].

(3) A question -- thought-provoking methods. "How would you
like to be a millionaire in three years?"

(4) A challenge -- a dare. Ex: The Marines, "We are only
looking for a few good men."

(5) A structure -- a design or collection put together for a
single purpose. Ex: "The Abundance Center holds all the
information you will ever need to know on abundance."

There are seven ways to make a slogan memorable:

(1) Make it exciting

(2) Be boastful or exaggerated

(3) Self-referencing

(4) Metaphorical Tim Hardaway Jersey , playful or humorous

(5) Inspirational or uplifting

(6) To trigger painful memories or possibilities

(7) Use of vivid or freshful language

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